Branding photography and videography... and why it's important . St. John, Indiana

What is a Branding Photoshoot?

A branding photoshoot goes beyond headshots. It’s a session tailored to capture who you are, what you do, how you work, and, most importantly, why you do it. We plan it around your personality, your goals, your colors, your audience. It’s the visual heartbeat of your business.

Think of it like this:

Photos = trust

Photos + video = connection

Why Photos Matter

Professional photos immediately elevate your brand. They show you’re invested, serious, and thoughtful about how you present your business. With branding photos, you can:

• Fill your website with custom visuals that reflect your unique voice

• Show up consistently on social media without scrambling for content

• Build trust with potential clients who feel like they already know you

• Tell a cohesive visual story that sets you apart

But now, more than ever, still images are just one part of the equation.

Why You Need Video, Too

Adding video to your branding session is one of the most powerful ways to increase engagement, build trust, and make your brand feel alive. Here’s why it matters:

• Video builds connection faster. People want to see the person behind the business. Your mannerisms, your smile, movement...it all creates emotional connection.

• It keeps people on your site longer. Having video on your homepage or about page increases the time people spend exploring your content—and that builds trust.

• Social platforms prioritize video. Instagram, TikTok, Facebook...they’re all video-first now. A short reel or behind-the-scenes clip can do wonders.

• You can repurpose it everywhere. From reels to email marketing, video gives you a library of usable, engaging content.

What to Expect in a Branding Session with Me

At Mary Beth Photography, I create a relaxed and strategic space for you to feel confident and clear. We’ll plan your session together: outfits, locations, props, and yes, how video can tell the story you want to share. I often include a mix of:

• Lifestyle portraits

• Behind-the-scenes moments

• Details of your work/tools/space

• Short video clips for reels or your website

Whether you’re showing how you work with clients, walking through your studio, or just sharing a heartfelt message—video helps you connect in a way nothing else can.

You Deserve to Be Seen

Your business is a reflection of your passion and purpose. Let’s make sure the world sees that...beautifully, authentically, and powerfully.

Ready to level up your branding with photos and video? Let’s chat!!! I’d love to help you tell your story.

Elan medspa is located in St. John, Indiana. Mary Beth Photography is a Valparaiso Indiana Photographer who specializes in making entrepreneurial visions come to life.

Indiana Brand Photographer